Radiohead is one of those bands that consistently smashes the traditional media walls. They offered their last album, “In Rainbows,” online for free. Fans could pay whatever they thought the self-produced disc was worth: 5 cents, 5 bucks, or nothing.
Surprisingly, many people did pay. It’s an ethic that Chris Anderson explores in his book, “Free,” which argues that future business models for media build on free content.
In that vein, Radiohead continues to pile up goodwill by offering “These Are My Twisted Words,” a new song now available for free online.
What do you think? The future of media? Or can Radiohead pull off this stunt because they’re already big?