Amazon throws down the 3G gauntlet

It seems the eBook battle has begun in earnest.

Over the weekend, I received an e-mail prod from Amazon touting “FREE 3G wireless, no contracts” for its Kindle reader.  It seems a direct smack at Apple’s iPad, which provides that 3G connectivity with a pesky contract from everyone’s favorite AT&T.

But Amazon’s deal isn’t perfect. The “free” refers to book and content downloads from the Amazon store. If you want to browse the Web or download personal files, you’ll be paying extra.

Still, the promise of free 3G for some content may nudge other providers to sweeten their deals. One can only hope.

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