Note: This post is another installment for the Reynolds Journalism Institute’s Carnival of Journalism project, where people passionate about journalism are sharing ideas in the blogosphere about ways to preserve and improve the craft.
The essence of journalism is a discipline of verification.
—The Elements of Journalism by Bill Kovach and Tom Rosenstiel
Of the elements enumerated by Kovach and Rosenstiel in their seminal book, I believe verification is the most central to what we do as journalists. What sets us apart from the legions of content creators is the ethic of verify, verify, verify.
To that end, online video is a vital component of that puzzle.
In a previous Carnival of Journalism entry, I recounted my own tale of online video gone awry and noted that it’s dangerous to dedicate too many newsroom resources to video when my research has found that what’s most critical to people who choose the Internet as their primary source for news is frequency of updating.
Despite my doomsday assertion, I didn’t mean to convey that video has no place on a news site. On the contrary: It’s complementary content that provides another layer of verifiable evidence for users. It builds trust and credibility. And it includes users in the journalistic process.
For breaking news, that means raw video from the scene, the bits and pieces that are typically fashioned into a video story. On a churn-and-burn news site, with regularly updated headlines, people want the information quickly. It’s much easier to scan headlines and lists than sit through a 2- to 3-minute video story, especially if they’re at work or standing in line scanning their smartphone.
Video strips users of control. They’re held captive by a linear narrative determined by the journalist. An unedited video, however, allows them a glimpse of the raw dough of journalism. It makes them part of the process; they can evaluate the evidence on their own, much as a database permits them to crunch the numbers themselves.
And the unfettered roll from news sources can be more compelling than that of journalists.
Take this sample from the May 22 tornado that struck Joplin, Mo. Shortly after the disaster, the Springfield (Mo.) News-Leader took a video camera along with other equipment and included video coverage to complement its copious print coverage. It’s a good sample of images that gives the viewers a sense of being there.
Still, I wonder about the amount of time to shoot, edit, and create an online-only video, although this video is straightforward and free of the usual time-intensive broadcast cuts and overlays. I also hate having to sit through an ad (even a 20-second one) before I get the details.
I found the first-person account of a survivor far more compelling and worth my while online:
I could get the core facts (number of dead and missing, efforts of rescue workers, etc.) more quickly from the written news story and photos.
And the raw survivor video was the one I linked to on Twitter and watched repeatedly.